strategist
creative
advisor
Strategy, insights and creative that push brands forward,
from the unique POV of a founder.
Hi, I’m Shannon*. I support consumer brand founders with strategy and creative that grow businesses.
As a former CPG founder, I know what’s at stake with every decision you make. And while it’s never been easier to launch a business, it’s the most difficult it’s been in a decade to grow and scale one.
Working with people who have been in your shoes can make allll the difference.
Whether you’re prepping for fundraising or growth period or considering a pivot, I’d love to chat to see how I can support you on your journey.
*The fluff: I’m an award-winning entrepreneur with over a decade of experience launching and growing consumer brands. I grew a CPG brand from zero to seven figures in less than 12 months with zero marketing budget, driving massive VC, influencer and retailer interest at launch. Today, I’m the Creative Director at Myntr, a Revyrie company.
audits, strategies and creative hyper-focused on driving growth
key offerings
AUDITS
BRAND
PACKAGING
ECOMMERCE
DECKS
CREATIVE
BRAND
ECOMMERCE
PACKAGING
DECKS
STRATEGY
BRAND
POSITIONING
ECOMMERCE
ECOM OPTIMIZATION
select projects
from agency and advisory clients
PAPER PLANES * reimagined ecom experience for Jay-Z’s future forward clothing brand
KATE MCLEOD * ecom strategy & optimization
TWP Clothing * ecom optimizations
MOTHERUNTITLED * website redesign for the movement redefining the role of the modern stay-at-home mother
ALEXA LEIGH * brand strategy, rebrand and ecom redesign for the it girl jewelry brand
ROCKETBOOK * ecom strategy & redesign
RUMPL * ecom strategy & optimization
SNACKCONSCIOUS * brand strategy, rebrand and packaging for the feel good adaptogenic treat
FLEUR DU MAL * ecom strategy & conversion rate optimization
GSTQ * ecom strategy & conversion rate optimization
Outside of my day-to-day work as a Creative and Strategist, I advise and consult consumer brand founders.
When I was deep in my own founder journey, surrounding myself with advisors was the most impactful decision I made. And while the good advisors were helpful, the support of the great advisors made me feel like I wasn’t in it alone. Being a successful advisor requires caring deeply about the business, but even more for the founders at the heart of it. It’s a privilege to now advise founders in that same spirit.
If you’re a founder (or executive) that’s hit seven figures but feels stuck on achieving your next big revenue goal, reaching profitability or raising capital in this climate, please reach out to me at hello@shanfitz.com.
