Ecommerce Growth Strategies for Consumer Brands

FOUNDER. ADVISOR. STRATEGIST.

I started my career building a consumer brand from scratch—raising seven figures, scaling to national retail, and learning firsthand what it takes to convert attention into revenue. Today, I’m the President of a CRO-driven Shopify Plus agency that partners with luxury fashion and beauty brands to turn beautiful sites into high-performing ones. I’ve sat on both sides of the table—founder and strategist—which means I care deeply about brand and obsess over results.

Work with me.

hi, i’m fitz.

BRAND FOUNDER OR OPERATOR?

let’s grow your business together

Ecommerce Audits

Audit of your Shopify site or your entire DTC ecosystem to find holes in funnel and revenue opportunities. Starting at 10k

Ecommerce Optimization

Redesign or refresh your Shopify site to maximize conversions and build brand value. Starting at 10k/mo

Consulting & Advisory

Starting at 5k/mo

wins, losses

& learnings

Before You Redesign: Run This Conversion Rate Optimization Checklist

Redesigning your Shopify site is a big investment—financially, strategically, and emotionally. I’ve conducted dozens of in-depth Conversion Rate Optimization (CRO) audits for high-growth consumer brands—ranging from beauty to fashion to home—and here’s the truth: most redesigns are reactionary, not strategic.

I didn’t want to leave the company I co-founded. In fact, the thought of leaving made me nauseous. It made me question everything — my work, my worth, my instincts. But here’s the truth no one preps you for: sometimes staying is the bigger risk. And sometimes walking away is the best investment in your future self.

I’ve conducted in-depth CRO audits for high end and luxury brands across fashion and beauty. Through them all, I’ve seen that brands relying solely on Shopify Analytics are missing the real story behind customer behavior. Here’s what Shopify data won’t tell you—and what to use instead.

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